Hilo Pharma
Hilio Pharma sells threads for lifting. As the target market consists mainly of women, I wanted to create a subtle brand image that would highlight the lightness of the product. The inspiration behind the logo lies in the product itself (threads - hilo in Spanish) and the curvy, feminine shape. I've chosen the yellow color as a promise of well-being and positive changes brought about by brighter, younger looks. Yellow is associated with happiness, joy, freshness and energy. It induces a pleasant warm feeling as well as "promises" that the patient will shine, feel joyfully and happily